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Marking a major shift in her coaching journey, the former England youth boss has left her position leading the England Women’s Under-23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

A New Chapter

Coates succeeds Albertin Montoya, who was at the helm of the California club during its inaugural two seasons in the top-flight American league. Montoya announced in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to test my abilities in a new environment.”

Proven Developer

Since taking charge in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the NWSL is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

The club's chief executive, a one-time Football Association technical lead, highlighted Coates's abilities: “Emma is not only an excellent coach, but she also has a strong record of elevating athletes to succeed on the biggest stages.”

“She is an outstanding leader of teams and environments and has the football vision we were seeking,” added Cossington.

Club Context

Bay FC experienced a rollercoaster start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and extend our best wishes with their next chapter. They have played a key role in strengthening the pathway between the WU23s and the senior squad.”

“Together, they have directly shaped the development of many promising talents who have progressed into senior Lionesses,” Step concluded.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has been integral to the promotion of a number of players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff has begun, to continue the growth of the WU23 program in the seasons ahead.